Our Data Principles
Hortibase is only as valuable as the data behind it. These are the principles we hold ourselves to - so manufacturers, distributors, retailers, growers, and professionals can rely on every record with confidence.
Product information is scattered, inconsistent, and quick to go stale. We exist to fix that. Our own data team builds and curates the catalog from reliable sources, and brands can claim their profile to manage their products and documentation themselves - so the information is structured, comparable, and trustworthy whether it starts with us or comes straight from the brand.
The principles below guide how we collect, structure, protect, and share data across the platform.
The Principles We Follow
Practical commitments that shape every product, brand, and document on Hortibase.
Built by Our Data Team
Our own team builds and curates the catalog from reliable sources, so there is comprehensive, structured information available even before a brand gets involved.
Claim It, Make It Brand Verified
Brands can claim their profile to manage their own products and documentation. Once claimed, the brand and its products carry a Brand Verified badge so everyone knows the data comes straight from the source.
Structured for Comparison
Consistent attributes and a shared vocabulary mean products can be compared on a level field - not just by marketing copy.
Private & Secure by Default
Security and data safety are our primary focus. Encryption, strict access controls, and GDPR-aligned practices protect every account.
Current & Connected
Updates flow through integrations and APIs, so changes at the source reach distributors, retailers, and shops without manual rework.
Portable & Open
Data export and API access keep your information portable. We avoid lock-in so you can put your data to work wherever you need it.
What This Means in Practice
We never sell your personal data, and we only collect what we need to run the platform.
Our data team builds the catalog, and brands can claim it to manage, correct, and expand their own information.
Brand-managed brands and products are flagged Brand Verified, so you can see what comes directly from the source.
As a European project, we apply EU standards for privacy and data protection.
Questions About Our Data?
We are happy to explain how we source, structure, and protect product information - or how you can take control of your own.